Higher Profits Through Improved Employee Performance

Below is the first of 5 videos on how your business can achieving higher profits through getting more productive work from your staff.

The information provided will give you direct and immediate advice on how to improve performance and profitability as well as some things that will take longer to implement.

These are core concepts that Darsweil Rogers offers to his clients as their Executive Business Coach.

For more information on how he can help you achieve high profits, please visit his visit at http://www.RMCStrategies.com.

 


 

Video #2 – The Power of Why – What is Your Business Purpose?

In this video, we discuss the critical importance of communication to achieving greater and increasing levels of productivity. It starts with having the “buy-in” of your entire organization to what you are trying to achieve. What is your why?

Video #3 – Employee Training is a Key to Higher Profits

This video delves into the myths about training. Most companies do not train their staffs adequately for the level of performance they are seeking. It is vital that your people know what they need to do and when they need to do it.

Video #4 – Creating a Clear Business Management Process

As a manager, you can tell your people all sorts of wonderful things, you can show them exactly how things need to flow. BUT if you do not walk the talk and hold people accountable for the vision and insist that they adhere to the training. We cover all of these issues and more in this video.

Video #5 – How to Build a High Performing Business

The topic is Commitment to Continuous Improvement. I will tell you without modesty that I LOVE this topic! I get more energy working with a client to take their business to a higher level than anything else. Mostly it means that THEY GET IT! There is NO STANDING STILL.

Five Tips For FYE Success

This may be the most important Federal FYE ever.  
The late budget has skewed buying to…NOW.
These five tips can help you stay ahead of the game!
#1: Revisit Your Forecasting
  • Take one more look at your target agencies’ forecasts and bid boards. Anything new?
  • Look hard at your own forecast, and pick out the projects that best match your capabilities.
  • Identify relevant small business specialists — and call on them for updates on your hot projects.
#2: Ask for Referrals from Your Best Customers
  • Ask your best customers for introductions! It’s the least expensive — and most powerful — source of leads you have.
  • Ask for leads within their agency
  • Ask who they know in another agency who might value your expertise or products.

#3: Stay Top-of-Mind
  • When did you last check in with your best clients, partners, current and past contacts?
  • Call long-time, one-time and former government clients to remind them of your value. Offer something useful — an article, a link…
  • Ask if they’d like fresh info, or need to reorder from you.
  • Call on marginal accounts. Often the company to get the order is the last one the agency spoke with!
  • If the box of cookies or treats is worth less than $25, ask the contracting officer or the OSDBU if you can bring in some refreshments for the team
  • (True story: At fiscal year end, when I worked at the Canadian Embassy, I’d bring a batch of cookies into the Admin section.You have no IDEA how much faster my paperwork got processed.)
#4: Use Multiple Touches, Tactics, Channels
  • Use multiple tactics (PR, events, email, direct mail, web, telemarketing).
  • What channels are others not using? Have you looked into…
  • Federal News Radio? See what co-anchors Amy Morris & Tom Temin are covering, and ask them if they’d like to interview your federal client’s recent success (and your contribution…) Catch Amy on Twitter — @amorris_wfed
  • Twitter — check out http://www.blog.govtwit.com/ and discover how you can reach hundreds of influential government buyers that your competitors are overlooking!
  • Visit GSA Sales Query, even if you don’t have a schedule. How are the leaders in your GSA Schedule category, reaching THEIR clients, through ads and online?
  • Promote year-end offers to government customers through telemarketing or emails.
#5: Update & Share Your Capability Statement
  • Add in your latest contract wins & vehicles, update your contact info, product info, certifications, keywords, NAICS codes.
  • Most contracting officers and small business specialists appreciate getting your latest capability statement. Ask your best contacts if they prefer email or hardcopy or a link.
  • Ask if they’ve got a few minutes to critique your latest draft capability statement — What’s missing? What else would they like to see? Helpful to you, AND keeps you top of mind.

Get Five More Tips HERE!

Posted by Judy Bradt

Facebook Marketing Tips

Once you have a basic understanding of how Facebook works, your adrenaline may be pumping as you experience the potential of exposing your business to over 500 million people.

But before you begin…

Marketing via Facebook or any another social network needs to be done strategically, using a proper marketing plan. So many people have destroyed their businesses because they abused these networks. Once you’ve become familiar with the tools described below, take time to outline a plan for yourself.

Here are some of the different tools (all free) with which Facebook allows you to promote your business. Using these tools wisely will help your business grow. Misusing them will kill your business and leave you with the reputation of nothing but a spammer. Browse Facebook and the “applications” link to find all of the below:

Creating a Group:

Anyone on Facebook can start their own group. An excellent way to build a community around your product or service is to create a group representing it. Some of the features that a group has are a discussion board, a “wall,” posted items (great place to post links) and the possibility to upload videos and pictures. When you start building your group, which is very simple to do, you can add your website link, location, contact and any other information you wish. The next step is to invite your personal network to join your group.

Joining Other Groups for Marketing Your Business:

The groups are one of the most powerful venues that can help you to promote your business. The effective way to do so is to join groups that are relevant to your business. Join those groups and become active in them. If you join and post a message only once, no one will look at you. Instead, participate in the back and forth on the discussion board and post regularly on the walls. One of the most effective ways to get attention is sharing your articles on the discussion board and responding to other people’s questions. In many ways this is like a forum. Once you start participating in these discussion boards, people will respect you and learn to trust you.

Pages:

Facebook recently launched “Pages,” which is similar to groups. “Pages” allows businesses to establish a brand presence on Facebook. You can add html code, flash files and even Facebook applications to Pages that can help you customize the page better, which you cannot do on groups. People who join your Page are called “Fans” – they become “fans” of your business.

Using the Wall:

On your profile page you have what’s called “The Wall” – this is where the members of your network can post messages on your profile page. Whenever someone posts something on your wall and whenever you post on friends’ walls, everyone in your network can see it. (Be careful not to post very private messages on a friend’s wall. If you need to do so, you have the option of sending a message to your friend’s Facebook inbox.)

Events:

If you are having an event related to you business or a sale at a friend’s house or on Ebay, this is the online place where you would want to post about it. After creating your event, you can invite your network to view and participate (or politely decline).

Notes and Photos:

These two applications allow you to share articles, blog posts or pictures with your network. You can utilize these applications to discuss your business or share photos of your products. Your friends can publish comments on your postings.

Messages:

This is an excellent alternative to using your regular email. With this application you can send personal or group messages to people in your network. The beauty of this application is that you are protected from the possibility of sending inadvertent spam, since Facebook has excellent methods of eliminating that possibility before you can send anything. Just be careful not to email too often.

Marketplace:

Marketplace is Facebook’s classifieds listing service. Here you can post a variety of ads related to your business. The marketplace allows you to upload pictures as well. Just take care not to flood the marketplace with your ads, as this will get you deleted from Facebook.

Status:

This incredible feature allows you to let your network know what you are doing at any given time. If you have just uploaded new content to your website, added a new product to your product line or what ever it may be.

Now that you have received the basics for marketing via Facebook, you are probably thinking, “So every time I post an item or a photo I have to message it to my friends? This will take forever!” If that’s what you’re thinking, this next and final aspect of Facebook that we will discuss will blow your mind:

Facebook’s News Feed:

This is our favorite, and this is Facebook’s unique advantage over other social networks. Whenever you log into your Facebook account, the first page that you will see is the news feed. This page gives you all the recent news in your network: updates of what your friends have been doing on Facebook, what groups they have joined, what items they have posted, what videos they have uploaded, whom they’ve added as friends to their network, etc. And just like you can see what your friends are doing, they can see what you are doing. In other words, every time you post something, your whole network will see it. This exposure creates a consciousness of your product or service within your network and beyond.

Be sure to use this feature, like all the tools of Facebook, with your integrity. Keep it clean and people will respect you.

About the Author:

Hillel Porath is the founder and developer of http://www.iyazam.com.  Hillel has been working in marketing for several years learning many valuable lessons along the way, the fruits of which appear on his website. Hillel lives with his wife and toddler in Israel.

Posted On MicroBizMarketing.com at http://www.microbizmarketing.com/articles/facebook-marketing-tips/

How to Get Top Search Engine Listings?

Over the years, the most frequent question that people have asked me is “How do they get on page #1 of Google, Yahoo and MSN?

Usually, I tell them that winning at the Search Engine Game is one of the most effective ways to promote your website and build your company.

However, it is not the easiest game to play. It takes planning, preparation and patience. It takes selecting the right keyword phrases and creating website content that is useful to the reader and keyword focused.

After wards, you will want to analyze and optimize your website pages so that the search engines will consider them credible and relevant. There are a number of internet marketing companies out there promoting that they know the “secrets” to search engine placement.

The fact of the matter is…there are no real “secrets”. It takes a combination of strategies like: (1) keyword focused content that is relevant, (2) useful and valuable content, (3) keyword placement & density, (4) website page & meta tag descriptions, as well as, (5) a unique mix of inbound and outbound referring links.

Let’s take a moment to look at some of the fundamentals of Search Engine Optimization also known as SEO.

Top Search Engine Ranking = Winnable Keywords + Keyword Focused / High Value Content + Quality Backlinks

Simplified -> Top Ranking = Keywords + Content + Backlinks

As you can see, it is a fairly simple formula. However, there is a method to the madness. There are also some very specific strategies that work better than others.

All great marketing campaigns start with a clear, concise & effective plan with specific measurable results. As the old saying goes – “Failing to Plan is Planning to Fail.”
I’ve created a special website to help you increase your traffic using WordPress SEO Strategies. The website is called WordPress SEO ToolBox.

As a part of the website, I’ve written a short WordPress SEO 101 Guide to explain some of the strategies.

Here are the basic strategies:

I’ve also included lots of free plugins, internet marketing articles and recommended tools to help you along your way.

Plus, a free 5-Part SEO eCourse!

Here’s What You Will Get In Our Free SEO eCourse!

  • SEO Tip #1 – Optimizing Your Website
  • SEO Tip #2 – Free WordPress SEO Plugins
  • SEO Tip #3 – Simple Article Writing Tips
  • SEO Tip #4 – Naturally Building Links Back To Your Website
  • SEO Tip #5 – Building a Hungry – Responsive – Hyper Active List

Simply visit our website, enter your name & email to get our Free WordPress SEO eCourse!

http://www.WPSEOToolBox.com

If you do not have the time or do not want to learn all of this SEO-Internet Marketing Mumbo-Jumbo, then check out our Market Baster Services. We will take care of everything for you.

How cool is that?

Here’s the link: http://www.microbizmarketing.com/solutions/market-blaster-seo-link-builder/

Enjoy,

Jonn Thomas

9 Steps To Attracting New Clients Online

One of the most effective ways to attract new clients online is to give them something useful and valuable for free.

This could be an eBook, Special Report or even a Video about something that helps them solve a problem or address an issue.

Make sure that you give them value, not junk. Think of it like this – if it’s not something that you could sell, then do not try to give it to them. This will create a negative impact on your creditability.

Step #1 – Start with a targeted segment in a profitable niche. You want to make sure you attract the right type of prospect.

Step #2 – Create/Acquire an eBook, Special Report, Audio or Video that helps your prospects and clients solve their problem.

Step #3 – Create a bold headline and your promotional message for your free offering.

Step #4 – Integrate a subscriber sign-up form using Aweber, Constant Contact, Mail Chimp or your favorite eMail List Management Solution.

Step #5 – Create a 5-7 part Autoresponder Campaign. Use this series to establish & build relationship with your prospective clients. Continue to add value by providing free and low cost content that they need address their challenges, fulfill their desires or accomplished their goals.

Step #6 – Continue to follow-up, create new campaigns and provide on-going value that will make a difference for them – like new products, programs and affiliate offers.

Step #7 – Be authentic, share yourself & your life with your list subscribers. Provide them with insights about your family, accomplishments, short comings and success.

Step #8 – Promote your free product offer everywhere you can – Facebook, Twitter, YouTube, Ning, Email Signatures,  Article Bio, Post Cards, TV/Radio, Speaking, etc.

Step #9 – Encourage your current subscribers to share your free offer with their personal email lists & social networks – like facebook friends, twitter followers, linked-in connections, ning networks, etc.

For more small business marketing tips, check out MicroBiz Marketing’s Articles & Tips – http://www.microbizmarketing.com/articles/

7 Proven Steps to Search Engine Success

Search Engine Marketing (SEM) is one of the most effective ways to promote your website and build your company.

Let’s take a moment to look at some of the fundamentals of Search Engine Optimization also known as SEO.

Top Search Engine Ranking = Winnable Keywords + Keyword Focused / High Value Content + Quality Backlinks

Simplified -> Top Ranking = Keywords + Content + Backlinks

As you can see, it is a fairly simple formula. However, there is a method to the madness. There are also some very specific strategies that work better than others.

To really be successful, takes planning, preparation and patience. It takes selecting the right keyword phrases and creating website content that is useful to the reader and keyword focused.

Here are seven proven steps to help you win at the search engine marketing game:

Step #1 – SEO Keyword Analysis & Selection

Identifying the keywords or keyword phrases is the next step in creating an effective internet marketing strategy. Starting with a few root terms or phrases, you can conduct an extensive analysis of at least 300 keywords and how frequently they are search for over the internet each month.

There are a lot of tools out there to help you conduct your keyword analysis. Here are a few to help you get started:

This analysis tells will tell you exactly what your prospects want and their demand for it. Begin your research with a root keyword phrase. This should be a broad term based on your niche. You will have an opportunity to refine your list later.

After conducting the initial Keyword Phrase Analysis, you are now prepared to begin identifying the absolute best words and phrases for your marketing strategies and content development.

Identify and select 10 -15 winnable keyword phrases that best match your prospective client’s searches. Typically, you will want to select phrases with 4,000 – 6,000 local monthly searches. These phrases will be easier to gain top positions on major search engines like Google, Yahoo & Bing.

You may also find some great phrases in the 1,000 – 3,000 range. They are much easier. However, you will have to use more than above. Either way, you are in good shape!

Step #2 – Create High Value – Keyword Focused Content

Once you have selected your winnable keyword phrases, it is now time to create some content. This content should include the desired keyword phrase in the title, first paragraph and last paragraph. Try to use it in the body of you article or blog where possible. Remember not to over do it. About 2% – 4% should do the trick.

When adding video or audio content to your website, you can still use an abbreviated version of this strategy.

  • Opening Paragrah with keyword phrase in 1st sentence.
  • [ Video or Audio Content ]
  • Closing Paragraph & Call To Action with keyword phrase in last sentence.

This is also useful when placing your video/audio on YouTube, iTunes, Vimeo and other similar websites.

For a more detailed explanation, visit the following links below:

http://www.wpseotoolbox.com/wordpress-seo-101/wordpress-seo-101/content-development

http://www.wpseotoolbox.com/wordpress-seo-101/optimizing-content/

Step #3 – Press Release Writing & Submission

Writing and distributing a press release in a great way promote an announcement of new products or achievement of business milestones or creating great online brand awareness. There is no other SEO strategy that can match the effectiveness of Press Release Distribution.

In fact, Press Release Distribution is the most economical method to build great online presence in no time. You will see an almost overnight improvement in the amount and quality of the traffic to your site.

Look at this press release about my ebook – MicroBiz Marketing 101 – 7 Key Principles to Building Your Business. There are over 34,000 listings on Google alone!

Even though you may take you a few hours to submit your releases to the popular PR websites, it is well worth the effort. For a list of the top 90 free press release distribution sites, use the following link:

http://www.microbizmarketing.com/resources/press-release-websites/

If you do not have the time to do it yourself, then you may want to check out our Market Blaster SEO Linkbuilder Services.

http://www.microbizmarketing.com/solutions/market-blaster-seo-link-builder/

Step #4 – Video Development & Distribution

As you may already know, online video is the new trend in internet marketing. Video is a highly effective way to communicate with your prospects and clients.

If you create some videos related to your site and then distribute them to sites like YouTube, you can get some quality backlinks coming into your site. Shortly after your video is posted, other website owners will put your video on their sites and share it with the world for you.

This has a double benefit in that you get good backlinks and you can also get lots of traffic from these sites. If the videos you’ve created are interesting and add value, viewers will share them with there social networks and it  may even go viral.

TubeMogul is a site that you’ll want to check out for distributing your videos to a number of different sources. Traffic Geyser is another.

Here’s a list of popular video distribution websites:

http://www.microbizmarketing.com/resources/video-websites

Step #5 – Article Writing & Distribution

As a marketer, your goal is to reach your prospective customers. You strive to deliver a message that will help make a sale or get a new subscriber. When you submit articles, you achieve those objectives. The process sweeping the internet is called “article marketing”.

Article marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web sites they are already visiting. There is no need to waste your time, effort or money marketing to a general, untargeted audience.

Speak directly to a specific audience who is already showing an interest in what you have to offer. Post your articles in the newsletters that your target audience subscribes to. Get your articles published on the websites that they are visiting. Have your words included in the RSS feeds of the most popular sites on the net. Article marketing lets you speak directly to your perfect customer.

Here’s a screen shot of one my client’s recently submitted articles (7,850 links):

Most savvy webmasters know that article marketing is an effective way to build organic traffic. Article marketing offers many advantages, it offers a great way to optimize your web site and build communities based on a specific idea but it also helps you be perceived as an expert in your field.

Just like we need water to live, the internet needs fresh and relevant content to survive. The beauty of it is that content from every corner of the globe is needed everyday, so regardless of your expertise, you may be able to share valuable experiences, recommendations, etc.

Article marketing has the power to send targeted and highly qualified traffic to your site since prospects are attracted by the content you are providing resulting in better conversions and customer acquisition.

Achieving a goal worth something is never easy, article marketing involves work and effort in order to see results. The first thing you will need is constant and quality content.

As you can see, article writing and distribution is a great way to promote your products and services. For a list of the top 50 article directories and distribution sites, use the following link:

http://www.microbizmarketing.com/resources/article-directories

If you do not have the time to do it yourself, then you may want to check out our Market Blaster SEO Linkbuilder Services.

http://www.microbizmarketing.com/solutions/market-blaster-seo-link-builder/

Step #6 – Social Networking & Bookmarking

Social bookmarking sites enable people to bookmark all their favorite sites and pages in one central place (examples include Digg, Propeller, and Delicious). You can bookmark your own stuff to help market it to other people and to get a backlink to your site. An even better approach, however, is to create great content that people will automatically want to add to their own social bookmarking accounts.

There are several sites out there that enable you to create pages on a particular topic and then include a link back to your site. Such sites include Squidoo, Hubpages, and Scribd. All of these sites are regarded as high-authority by Google, so links from them to your site can really help improve your rankings.

Another great place to submit your content and get high value backlinks are niche ning networks, online forums and groups. Spend some time getting to know the members and find out what they want. When you see an opportunity to provide a useful solutions to their needs, submit your articles or videos. In this way, they will appreciate it and most likely respect your recommendations.

As you know, Facebook is the biggest Social Networks on the Planet. In 2010, studies show there are over 500 Million people using Facebook for games, marketing and connecting with friends. The opportunity here is to join groups and fan pages where your targeted niche market members are hanging out. Similar to ning networks, online forums and groups, you will want to spend some time getting to know the members and find out what they want. When you see an opportunity to provide a useful solutions to their needs, submit your articles or videos.

Here’s our list of the top 75 social bookmarking websites and networks:

http://www.microbizmarketing.com/resources/social-bookmarking-websites

Step #7 – Online Website Directory Submission

It is very important to make sure that your website is listed with local, regional & national online directories. Depending on the types of products or services that you offer, you may even want to be listed in international directories.

Submitting to directories is a critical step in announcing your website to the world. New directories are born every day which means that continuous submission is required for established sites as well. Directories drive targeted visitors and increase the popularity of your website on Search engines.

To find a list of directories related to your industry, simply search for it on Google or your favorite search engine.

Conclusion – Putting It All Together

Winning the Search Engine Game is an ongoing process of selecting winnable keywords, creating high-value content and quality backlinks. The more you do, the better you rank. The better you rank, more people visit your website. More visitors = more profit. It is just that simple!

Every week, you should submit at least 1 press release, 1 article & 1 video. Share them with your social network and bookmark them. If this seems to be a challenge for you, be sure to submit at least 1 of them each week.

In the event that you would like for someone else to do it for you, let’s us know and we will take care of the whole thing. For more information, click here to check out our Market Blaster SEO LinkBuilder Services.